insights
From the team 2–3 issues/month

Thinking out loud,
in public.

Engineering deep-dives, design decisions, AI experiments, and hard-won lessons from 80+ shipped projects.

Topics we cover
Engineering Design AI & ML Business SEO Mobile Laravel React
Latest drop
Why We Stopped Writing Unit Tests (And What We Do Instead)
Apr 18, 2025 · 9 min read
28+
Articles published
1.2k
Subscribers
28+
Articles
5
Topics
1.2k
Readers
2–3×
Per month
Engineering Featured
Apr 18, 2025 · 9 min read
AI 7 min

Building a Production RAG Pipeline in 2025: What Actually Works

We've built 9 RAG systems in the past year. Here's what we learned about chunking, retrieval, and why most benchmarks are misleading.

Priya Nair
Apr 12, 2025
Design 5 min

The Design System Trap: When Consistency Becomes a Cage

A great design system accelerates teams. A bad one paralyzes them. We share the 5 patterns we've seen kill design system adoption.

James Park
Mar 28, 2025
Engineering 11 min

Laravel vs Next.js for B2B SaaS: Our Honest Take After 2 Years

We've shipped both. The answer isn't what you think — and it depends on factors most engineers don't weigh correctly.

Sofia Reyes
Mar 15, 2025
Business 6 min

Fixed Price vs Time & Materials: What Clients Get Wrong

After pricing 100+ projects, we've learned that the billing model matters less than what it signals. Here's how to choose.

Arjun Mehta
Feb 22, 2025
AI 8 min

Agentic Workflows Are Overhyped — Here's When They Actually Work

Every client wants an AI agent. Most don't need one. We break down the 3 criteria that tell you when an agent is the right call.

Priya Nair
Feb 10, 2025
SEO 4 min

Core Web Vitals in 2025: The 3 Metrics That Actually Move Rankings

Google keeps changing the rules. We audited 40+ client sites to find which CWV improvements had the strongest ranking correlation.

James Park
Jan 30, 2025
Engineering 10 min

Postgres at Scale: Lessons from a 50M-Row Multi-Tenant SaaS

We hit performance walls we didn't expect at 10M rows. Here's the indexing, partitioning, and connection pooling strategy that fixed it.

Sofia Reyes
Jan 14, 2025
Design 5 min

Why We Ditched Tailwind for Our Last 3 Projects (And Came Back)

A honest account of the projects where Tailwind hurt us, and what it taught us about when utility-first CSS is the wrong choice.

James Park
Dec 18, 2024
Stay sharp

Get the next one
in your inbox.

No noise. We publish 2–3 times a month. Practical, opinionated, and always based on real projects.

You're in. First issue coming your way soon.

Unsubscribe anytime · No spam · No data selling