Property Recruits is a financial management firm serving SME landlords across the UK. They needed a custom WordPress presence that would clearly explain complex financial services and convert target landlord segments — without being gated behind jargon or generic templates.
Their previous generic template failed to convey credibility in a competitive market. Services involving complex financial management needed clearer explanation for diverse landlord segments, and they required content management flexibility for SEO-driven growth without depending on developers for every update.
Built a custom WordPress theme with clean corporate design, content structured around landlord pain points rather than features, detailed service pages with transparent pricing, a resource centre with downloadable guides, and a savings calculator. Backend customisation enabled independent content updates with intuitive page builders.
Every tool chosen for this project specifically — not because it's trendy.
