Website design cost in Indore (2026): what ₹15k, ₹25k and ₹40k actually buy
Real prices from an Indore studio, what each package includes and leaves out, what you'll pay over three years, and when Instagram and Google Maps are enough for now.
From Instagram DMs to your own Shopify store
Instagram finds you customers. A store takes the orders: a proper cart, UPI, cards and COD, shipping labels and tax invoices, so you stop running the business from DMs and payment screenshots.
- from ₹50,000
- timeline 3–5 weeks
- you own everything
the instagram ceiling
Instagram is brilliant at finding customers. It was never built to run your orders.
Price in DMs, a UPI screenshot, an address typed by hand, a courier booked separately. Fine at five orders a week. Painful at five a day.
- 77%of Indian retail purchases are influenced by social media (Meta–RAI, 2026)
- 500M+Instagram users in India (NapoleonCat, 2026)
- 41%of Indian online orders were prepaid in 2025. The rest: mostly COD (ClickPost)
- ₹981 crlost in 12.64 lakh UPI frauds in FY25 (Lok Sabha reply, Dec 2025)
where DM selling breaks.
Six problems we hear from every Instagram seller who comes to us.
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orders lost in DMs
No cart, no order numbers, no stock count. Sizes, addresses and "is this available?" live in hundreds of chats, and some get missed.
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payment screenshots
Checking every UPI screenshot against the bank app takes time, and fake screenshots are a known scam. India recorded 12.64 lakh UPI fraud cases in FY25.
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COD refusals
Most Indian online orders are still cash on delivery. Payment companies estimate 25–30% of COD orders come back undelivered, against 2–3% for prepaid, and you pay shipping both ways.
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reach you do not control
Instagram reach for brand posts fell about 14% in a year (Socialinsider, 2026). When the algorithm changes, your sales change with it.
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one account, all your customers
If the account is hacked or disabled, your customer list, chats and order history go with it. You can't export a customer list from DMs.
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no checkout inside Instagram
In-app Instagram checkout is US-only. In India, even Instagram Shop sends buyers to a website to pay, so without one there is nowhere to send them.
what changes
a store does the boring parts.
Customers still find you on Instagram. The difference is what happens after they tap the link in your bio or a product tag.
They pick a size, pay by UPI, card or COD, and get an order number on WhatsApp. You get a packed list, a shipping label from Shiprocket and a tax invoice with your GSTIN, without retyping anything.
- real order numbers and stock counts
- UPI, cards and COD through Razorpay
- shipping labels and tracking via Shiprocket
- tax invoices with your GSTIN for every order
- order updates to the customer on WhatsApp
what Shopify really costs in India.
Shopify Payments is not available in India, so Shopify adds its own fee on every online payment, on top of the payment gateway's fee.
| Basic | Grow | Advanced | |
|---|---|---|---|
| plan, billed yearly | ₹1,499 a month | ₹5,599 a month | ₹22,680 a month |
| plan, billed monthly | ₹1,994 a month | ₹7,447 a month | ₹30,164 a month |
| Shopify fee on online payments | 2% | 1% | 0.6% |
| Shopify fee on COD orders | ₹0 | ₹0 | ₹0 |
| gateway fee (Razorpay standard) | 2% + 18% GST on the fee | 2% + 18% GST on the fee | 2% + 18% GST on the fee |
| best for | new stores, most Instagram sellers | online sales above about ₹4 lakh a month | large catalogues and teams |
Shopify prices from shopify.com/in/pricing and Razorpay rates from razorpay.com/pricing, checked 22 October 2026, before applicable taxes. Paid apps and themes are extra and usually billed in US dollars.
one ₹1,000 order, paid online.
What a prepaid order costs in fees on Shopify Basic with Razorpay.
| fee | amount |
|---|---|
| Razorpay platform fee (2%) | ₹20.00 |
| GST on Razorpay's fee (18%) | ₹3.60 |
| Shopify transaction fee (2%) | ₹20.00 |
| total, about 4.4% of the order | ₹43.60 |
Our own calculation from the published rates. A COD order pays no Shopify or gateway fee, but the courier charges for collecting cash, and refused parcels cost shipping both ways.
basic or grow?
On Basic, Shopify's fee costs ₹2,000 for every ₹1 lakh you take online.
Grow halves the fee to 1% but costs ₹4,100 more a month (billed yearly). It only pays off once online payments cross about ₹4.1 lakh a month, so most Instagram sellers should start on Basic and upgrade later.
Instagram only, a store builder, or Shopify?
There is no single right answer. Here is how the common options compare for a small Indian seller.
| Instagram DMs + UPI | store builder (e.g. Instamojo) | WooCommerce / custom | Shopify | |
|---|---|---|---|---|
| running cost | ₹0 | ₹0 to ₹14,999 a year by plan | hosting and upkeep, roughly ₹18,000–60,000 a year | from ₹1,499 a month, billed yearly |
| fee per online sale | ₹0 on direct UPI | 5% + ₹3 on the lower plans, 2% + ₹3 on Growth | gateway fee only | 2% Shopify + gateway fee |
| cart, checkout & order numbers | no | yes | yes | yes |
| COD rules (pincodes, order limits, confirmation) | no, all manual | basic | yes, built to order | yes, with apps |
| customer data you can export | no | depends on the plan | yes, it is your database | yes, any time |
| who maintains it | you, in the chats | the vendor | you or your developer | Shopify (hosting, security, uptime) |
Instamojo prices from its pricing page, October 2026. WooCommerce running costs are typical estimates. Indian store builders can change direction fast: Bikayi cut most of its staff and pivoted in 2022, so make sure you can export your products and customers.
what we set up.
Everything a small Indian seller needs on day one. Nothing you will never use.
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store & theme
A fast, mobile-first theme in your brand colours, with your Instagram look carried over. Most of your buyers will open it on a phone.
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products from your posts
Your catalogue built from what you already sell: photos, sizes, colours and prices, organised into collections.
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UPI, cards & COD
Razorpay or another Indian gateway, with COD rules: pincode limits, order value caps and WhatsApp confirmation before dispatch.
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shipping
Shiprocket (or your courier) connected, so labels, pickups and tracking links happen from the order screen.
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tax invoices
Invoices with your GSTIN and HSN codes for every order, ready for your CA.
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Instagram & WhatsApp
Products synced to Instagram and Facebook for tagging, a link-in-bio that converts, and order updates on WhatsApp.
live in 3–5 weeks.
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week 0
chai & chat
We look at your Instagram, your best sellers and how orders, payments and shipping work today.
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week 1
products & policies
Your catalogue in a simple sheet, plus shipping, return and refund policies written in plain words.
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week 2
store & payments
Theme, collections and product pages on a preview link, with UPI, card and COD payments working.
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week 3
shipping & test orders
Courier connected, COD rules set, invoices checked, and real test orders placed end to end.
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weeks 4–5
launch & handover
Live on your domain, link in bio and product tags switched on, your team trained, and 30 days of free fixes.
made for Instagram sellers.
- boutiques & ethnic wear
- jewellery & accessories
- skincare & cosmetics
- handicrafts & home décor
- kids' clothing
- gifting & hampers
- namkeen, sweets & snacks
- home bakers
Selling to shops in bulk rather than to consumers? A catalogue website or a B2B ordering portal fits better.
rules your store has to follow.
- your name, address and contact details on the site (E-Commerce Rules, 2020)
- a grievance officer who acknowledges complaints within 48 hours
- clear return, refund and cancellation policies
- GST registration if you ship goods to other states (check with your CA)
- a privacy notice for the customer data you collect
- a proper invoice for every order
the moops promise
Fixed price before we start. A working demo every week. Your store, your customers, your data.
Projects start from ₹50,000. You pay per milestone, only for work you have seen running, with a proper invoice every time.
read before you decide.
From WhatsApp orders to an ordering portal: a guide for Indore distributors
Ready-made sales apps, a custom ordering portal, or a better WhatsApp setup: costs, credit limits, party-wise rates and what changed with WhatsApp pricing in October 2026.
store questions.
Is Shopify worth it if I get 5–10 orders a day?
Usually, yes. Basic costs ₹1,499 a month billed yearly, about ₹50 a day, and saves hours of DMs, screenshot checks and manual courier bookings. If you get a few orders a week, a WhatsApp catalogue and UPI may be enough for now, and we will say so.
Why does Shopify charge an extra 2% in India?
Shopify waives its transaction fee only for stores using Shopify Payments, which is not available in India. Indian stores use gateways like Razorpay, so Shopify charges 2% on Basic, 1% on Grow and 0.6% on Advanced on online payments, on top of the gateway fee.
Can I offer cash on delivery?
Yes. Shopify charges no transaction fee on COD orders. Your courier charges for collecting cash, so we set COD rules: pincodes you deliver to, order value limits and a WhatsApp confirmation before dispatch.
Do I need GST to sell from my own website?
If you ship goods to customers in other states, GST registration is generally required whatever your turnover. Selling only within Madhya Pradesh, the usual ₹40 lakh threshold for goods applies. The rules depend on what you sell, so please confirm with your CA before launch.
Can I keep selling on Instagram and WhatsApp?
Yes, that is the point. Instagram stays your shop window: products are tagged in posts, the link in your bio goes to the store, and DMs are answered with a product link instead of a price list.
Can customers buy inside Instagram in India?
Not fully. In-app checkout is only available in the US. In India, Instagram Shop sends buyers to your website to pay, which is why you need a store behind it.
What if my Instagram account gets hacked or disabled?
Your store, orders and customer list are not affected. You can keep selling, and you can reach past customers who agreed to hear from you.
Shopify or a custom store?
Shopify suits most consumer brands: hosting, security and updates are handled for you. A custom store makes sense when you need wholesale rates, unusual pricing or no platform fee. Both start at ₹50,000, and we will recommend one after looking at your business.
What will it cost in total?
The build starts at ₹50,000, one time. After that you pay Shopify directly (from ₹1,499 a month billed yearly, plus taxes), your payment gateway per transaction, and any paid apps you choose. We list every running cost before you decide.
How do payments work?
You pay per milestone by UPI, NEFT or card, only for work you've seen running, with a proper invoice every time. The price is fixed before we start.
where these numbers come from.
We check figures against the original source and date them. Prices and policies change, so verify before you rely on them.
- Shopify plans and fees: shopify.com/in/pricing and Shopify Payments supported countries, October 2026
- Razorpay rates: razorpay.com/pricing, October 2026
- Social media and purchase decisions: Meta and Retailers Association of India report, February 2026
- Instagram users in India: NapoleonCat, June 2026
- Instagram reach: Socialinsider, September 2026
- Prepaid share of orders: ClickPost, 2025
- UPI fraud: Ministry of Finance reply in the Lok Sabha, 15 December 2025
- COD returns: payment industry estimates, 2026
The full research notes behind this page, including the figures we left out because we couldn't verify them, are available on request.
let's talk about your business.
A free 20-minute call, or chai at our Indore studio. You leave with a rough scope and a price range in ₹.
more for small businesses.
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