From WhatsApp orders to an ordering portal: a guide for Indore distributors
Ready-made sales apps, a custom ordering portal, or a better WhatsApp setup: costs, credit limits, party-wise rates and what changed with WhatsApp pricing in October 2026.
Product catalogue websites for wholesalers and traders
Show your full range online with inquiry buttons and downloadable brochures. Stop sending product photos one by one on WhatsApp.
- from ₹25,000
- timeline 2–3 weeks
- you own everything
the idea
Send buyers one link instead of twenty photos.
Your full range, specs and latest rate list in one place that is always up to date, and found on Google.
a catalogue that is always up to date.
Most wholesalers, distributors and small manufacturers don't need a full online store. Buyers want to see the range, check the specs and ask for a rate. A catalogue website does exactly that.
- Up to 50 products in the base package, with categories, photos, specs and product codes.
- An inquiry button on every product. Inquiries reach you on WhatsApp and email with the product name already filled in.
- Downloadable PDF brochures and rate lists for buyers who still want a file.
- You update it yourself from a simple admin, in Hindi or English.
Need online payments as well? That's an online store, from ₹50,000. Bigger catalogues are quoted upfront.
the catalogue problem.
the problem
Buyers ask for your latest range and prices, and someone spends the afternoon forwarding photos and old PDF price lists on WhatsApp.
what we build
- searchable online product catalogue
- inquiry button on every product
- downloadable PDF brochures and rate lists
- categories, filters and product codes
- inquiries delivered to WhatsApp and email
what you get.
-
categories & codes
Products grouped the way your buyers think, with codes, sizes, pack quantities and specs.
-
inquiry with the product
Every inquiry arrives on WhatsApp with the product name and code filled in. No "which one?" calls.
-
rate lists on demand
Buyers download your latest PDF brochure or rate list themselves, so old price lists stop circulating.
-
search & filters
Buyers find the right item by name, code, size or category in seconds.
-
yours to update
Add products, swap photos and change rates from a simple admin, in Hindi or English.
-
found on Google
Every product and category gets its own page, connected to your Google Business Profile.
for the trade
rates for buyers, not for everyone.
Many traders don't want rates on a public page. That's fine: show the range and specifications to everyone, and share rates in a downloadable rate list or only when a buyer asks.
Your regular buyers get the link once and check it whenever they need to reorder. New buyers find you on Google and reach you on WhatsApp.
- public range, private rates if you prefer
- rate list PDF you replace in one click
- inquiries with product name and quantity
- works on any phone, nothing to install
- ₹25,000catalogue websites from
- 50 productsincluded, with categories and codes
- 2–3 weeksfrom brief to launch
- 1 linkto send buyers instead of twenty photos
whatsapp, indiamart or your own site?
Most traders use all three. The question is which one buyers trust and which one you control.
| WhatsApp catalogue | marketplace listing | your own catalogue site | |
|---|---|---|---|
| cost | free | yearly fees, their rules | from ₹25,000 once |
| product details | limited | their template | as much as you want |
| found on Google | no | under their brand | under your brand |
| competitors next to you | no | yes | no |
| best for | regular buyers who have your number | new leads | the link you send everyone else to |
built for traders like you.
- namkeen and food manufacturers
- textile and garment wholesalers
- pharma and FMCG distributors
- hardware, paints and sanitaryware dealers
- building materials suppliers
- agro inputs and seed dealers
- packaging and plastics units
- gift and festive hamper sellers
Indore's wholesale markets, from Siyaganj to Sanyogitaganj, are full of businesses that sell by catalogue on WhatsApp today.
live in 2–3 weeks.
-
week 0
chai & chat
We look at your range, how buyers order today and what they ask for most.
-
week 1
structure & photos
Categories, product fields and photo guidelines. You send your product list in Excel.
-
week 2
build & load
Your products loaded, inquiry buttons and rate list downloads working on a real link.
-
week 3
launch & train
Live on your domain, Google connected, and your team trained to add products.
the next step
A catalogue is often step one. An ordering portal is step two.
When regular retailers want to place orders themselves, with their own rates and credit limits, the same product data becomes a B2B ordering portal. Nothing is thrown away.
when you grow.
-
B2B ordering portal
Retailers log in, see their own rates and credit, and place orders without calling.
B2B ordering portals → -
billing & inventory
Orders, stock and GST invoices in one system, with exports for your CA.
billing and inventory software →
the moops promise
Fixed price before we start. A working demo every week. Your catalogue, your buyers, your data.
Projects start from ₹25,000. You pay per milestone, only for work you have seen running, with a proper invoice every time.
guides for traders.
Website design cost in Indore (2026): what ₹15k, ₹25k and ₹40k actually buy
Real prices from an Indore studio, what each package includes and leaves out, what you'll pay over three years, and when Instagram and Google Maps are enough for now.
Excel to web app: when to switch, what it costs and what breaks
Seven signs you've outgrown the spreadsheet, what research says about spreadsheet errors, the options in between, and what moving to a web app really costs.
catalogue questions.
How many products can I add?
The base package covers up to 50 products. If you have a bigger range, we quote it upfront before we start, so there are no surprises.
Can I change prices and products myself?
Yes. You get a simple admin where you can add products, change photos and update rate lists without calling us.
Can customers pay online?
A catalogue site collects inquiries on WhatsApp and email. If you want customers to pay online with UPI, cards or cash on delivery, that is an online store, starting at ₹50,000.
How much does a catalogue website cost?
From ₹25,000 for up to 50 products, usually ready in 2–3 weeks. You own the domain, hosting and code.
Do I have to show prices publicly?
No. Many wholesalers show the range and specifications publicly and share rates only on request or in a downloadable rate list.
Who takes the product photos?
You can use your existing photos, or we can suggest a simple setup to shoot clean product photos on a phone. Good photos make the biggest difference.
Will it show up on Google?
Yes. Each product and category gets its own page that Google can find, and we connect the site to your Google Business Profile.
see it in real life.
Stems N Tales
A Sagar florist since 1999 now takes same-day and midnight orders online, including from family in Mumbai and Bangalore.
read the case study →
“Pehle midnight wale orders phone pe aate the. Ab log khud website se order kar dete hain, Mumbai Bangalore se bhi.”
Arvind Saini, Stems N Tales, Sagar
let's talk about your business.
A free 20-minute call, or chai at our Indore studio. You leave with a rough scope and a price range in ₹.
more for small businesses.
-
-
-
